Nobacklog is very excited to introduce a new feature to our service; BoostMySocials.
With a simple selection in the booking process, we’ll create a set of social media videos ready to upload to social media. It allows wedding video studios to automate the process for generating social media content.
Having owned a wedding videography business for over 10 years, I find myself understanding the importance of social media, but never quite having enough time to make the most of it.
Sure, I post the odd snap shots from a wedding day. I may even get around to creating a Trailer for the couple and getting this online a few weeks after the wedding. However, this approach isn’t quite enough to make the most of the marketing opportunity that social media provides.
Let’s think a little bit beyond all of this…
There’s a few reasons wedding cinematography studios might be on social media:
- To show potential couples the quality of your work
- To illustrate you’re a genuine business and are regularly making films for couples
- To connect with other suppliers, receive recommendations and grow your business
A good social media strategy should include posting regularly, so if you simply post a single video for each wedding, you may not have enough content.
When adding the BoostMySocials pack to the wedding production, you get to select a range of topics for each video. For example, you may select bride preparation, reception venue, florist supplier and photo shoot. You may have some fantastic footage of the bride preparation and photo shoot that you want to show off. In addition, you’re trying to make connections with the reception venue in order to become a recommended supplier. Furthermore, you know the florist has a great following on social media, and if you make a video specifically of their floral installations from the day, its likely many people will see it.
Your editor at Nobacklog will then create four social media clips of 40 seconds each, based on your selected topics. You select the frame size and whether you’d like music. Everything will be rendered out and ready for you to upload.
Bam! You’ve generated a heap of additional content that keeps your social media channel busy, allows you to connect with other suppliers, and illustrates to potential customers not only the quality of your work, but the variety of footage you capture.
Keep in mind, the BoostMySocials pack from Nobacklog is different to a wedding Trailer. A Trailer is a little longer, normally 60-90 seconds, and is focused on the absolute best moments of the day. We’ll edit a Trailer to suit whatever style or approach your looking for. Often Trailers will have upbeat music and a happy, fast-paced vibe. Some studios prefer not to give away too many key moments from the day, leaving these for private viewing in the Highlight Film at a later stage. For example, the first kiss is often left out of the Trailer.
Purchasing the BoostMySocials pack as part of your next booking with Nobacklog takes the hassle out of generating content for your social media channel. Automating and outsourcing this simple task may substantially grow your social media following and lead to many future opportunities. It’s often the simple things that can make the biggest differences!
